In developing countries like ours own their is immense potential of unlocking new markets of business.But again as most of business men are agile the markets of high profit prospect has been captured.The urban area have seen sprawling of new business at a stupendous rate.The only market to have lacked this pace of launching of new businesses is the rural sector of India,the reason is quite obvious-no scope of sudden revenue generation
In the past decade the corporates have shown their potential through the phenomenal growth record of theirs.Social sector has been lagging in terms of growth that can be materialized i.e.growth which can be literally be shown on the various accounts statements.Of lately the social sector has come up with more and more innovative and the so called 'greener ideas' which seems the be the need of the hour of the 21st century.In India for example the innovative concepts like generation of electricity from husk and various other cleaner sources of electricity have come up and that to in large numbers.The government has also played a supportive role by promoting these initiatives through various subsidies schemes.What this has done that it has increased the growth rate of social sector at par to those of the corporates.
Now since the growth rate of both the sectors are commensurate to each other,most of the business savant are mulling over the possible collaboration of these two sectors.These two sectors combined can serve the need of the myriad people of the rural area in a new innovative and less costlier ways.Several examples have come up in which the collaboration of these two have not only been blessing for the rural India, but also has proven theirs economic viability.One such example is of E-Health Point.what this organization does is that it leverages technology to cater to the needs of the rural India.Diagnosis is done online so that the rural area people will not have to take the burden of traveling long distance as they can have a online diagnosis at their village itself.Of-course the IT is acting as a facilitator here but again the idea has spawned by the various social sector organizations and with the help of corporates infrastructure they have turned the idea into a business model which is benefit able for both the corporates and the rural public.
The need of the hour as such is the that of a Hybrid value creation(HVC) with the collaboration from both the parties.This collaboration can recreate value across various dimensions like it can provide cost efficient as well a time efficient solution to the people and at the same time act as a new source of revenue generation for the corporates.But again for the revenues to become substantial some patience will be required as the growth aspects will not be as high as compared to various tested business models like urban retail and various financial models of the like of MF schemes etc.The benefits which this new collaborative platform has on offer is that the number of competitors are quite few and hence for those early movers whom in marketing term we call innovators have got a huge unlocked business potential needs to cater to.
In the past decade the corporates have shown their potential through the phenomenal growth record of theirs.Social sector has been lagging in terms of growth that can be materialized i.e.growth which can be literally be shown on the various accounts statements.Of lately the social sector has come up with more and more innovative and the so called 'greener ideas' which seems the be the need of the hour of the 21st century.In India for example the innovative concepts like generation of electricity from husk and various other cleaner sources of electricity have come up and that to in large numbers.The government has also played a supportive role by promoting these initiatives through various subsidies schemes.What this has done that it has increased the growth rate of social sector at par to those of the corporates.
Now since the growth rate of both the sectors are commensurate to each other,most of the business savant are mulling over the possible collaboration of these two sectors.These two sectors combined can serve the need of the myriad people of the rural area in a new innovative and less costlier ways.Several examples have come up in which the collaboration of these two have not only been blessing for the rural India, but also has proven theirs economic viability.One such example is of E-Health Point.what this organization does is that it leverages technology to cater to the needs of the rural India.Diagnosis is done online so that the rural area people will not have to take the burden of traveling long distance as they can have a online diagnosis at their village itself.Of-course the IT is acting as a facilitator here but again the idea has spawned by the various social sector organizations and with the help of corporates infrastructure they have turned the idea into a business model which is benefit able for both the corporates and the rural public.
The need of the hour as such is the that of a Hybrid value creation(HVC) with the collaboration from both the parties.This collaboration can recreate value across various dimensions like it can provide cost efficient as well a time efficient solution to the people and at the same time act as a new source of revenue generation for the corporates.But again for the revenues to become substantial some patience will be required as the growth aspects will not be as high as compared to various tested business models like urban retail and various financial models of the like of MF schemes etc.The benefits which this new collaborative platform has on offer is that the number of competitors are quite few and hence for those early movers whom in marketing term we call innovators have got a huge unlocked business potential needs to cater to.
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